Year: 2023
Client: J. Legaspi Computer Graphics (JLCG)
Industries: Professional services, Digital
Deliverables: Logo Design
Client: J. Legaspi Computer Graphics (JLCG)
Industries: Professional services, Digital
Deliverables: Logo Design
J. Legaspi Computer Graphics (JLCG) is a full-service creative and digital solutions company providing end-to-end services—from pre- to post-production, to digital spaces like apps, and even ICT integration. Located in Quezon City, they have a strong presence across the private sector, government institutions, and the education sector.
JLCG combines innovation with integration to deliver tailor-made ICT and multimedia solutions that empower organizations in the digital age. With this renewed vision, they reached out to me to refresh their brand as a modern creative and digital solutions provider. The goal was to make sense of the assets they are already known for, such as their original mark.
The brand refresh involved streamlining the logo’s geometry and refining its visual balance for improved versatility across platforms. Alongside the logo update, a new visual system was developed—including refined color palettes, typography, and supporting graphic elements—to better reflect JLCG’s bold, innovative, and professional ethos.
This refresh honors the brand’s legacy while positioning JLCG to lead with confidence in the digital era.
Added would be the owner's personal visual identity, Jet Legaspi's logo and visual cues for his personal brand which is on the go, always ready, and action-oriented, this the colors and slanted up movement of the words in the logo and digital materials.
