Year: 2016
Client: Dr. Kim Fajardo
Industries: Healthcare
 
Deliverables:
Identity, Storytelling, Illustration, Environmental Design

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Smile Tagaytay!

“A smile is a curve that sets everything straight.”  - Phyllis Diller

Dr. Kim Fajardo’s idea of a dental center with a tourism twist was a relatively fresh idea, so the logo must not just be something that’s generic, but catered to a specific goal of infusing the relatively unrelated world of medicine and the industry of tourism.
The visuals were catered for showing happiness, movement and mobility, and simplicity that every one can relate to, from all walks of life or nationality.


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