Year: 2021
Industries: Retail, Housewares
Deliverables: Identity, Social Media

MANZEN provides essentials for your home. They selectively curate their growing collection of trusted brands, exclusively from Japan.  From kitchenware to towels, they aim to bring "all good things" Japan has to offer closer to you.

As for the design, I was heavily inspired by Japanese minimalism in using lines and a mix of the simplicity of minimalist houses. 

The shape of the house in the logo also is inspired by the Japanese character “Ie” which is “home”. The logo is a multilayer of simplicity if broken down much like blueprint of a house.

You may shop from their digital home:

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