![](https://cdn.myportfolio.com/52b6037a-875c-48a4-bd88-5bb4ecf6e50d/09269ddc-f01b-4786-80b9-a4f5bbf9ec67_rw_1920.jpg?h=07739cbe5ea067c3d082ba48f5d0740a)
Year: 2018
Client: Ardy Roberto
Industries: Publishing
Deliverables:
Art Direction, Book Cover layout
Client: Ardy Roberto
Industries: Publishing
Deliverables:
Art Direction, Book Cover layout
“Because life isn’t always business as usual.”
Eddie is a young entrepreneur at the end of his rope. Struggling with his personal demons and about to totally give up, Eddie providentially encounters Kuya Tim, a kind hearted entrepreneur who decides to mentor him on a heart-transforming adventure.
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We were tasked to create a book cover for renowned author and international speaker Ardy Roberto (author of Real Men are POGI, Ang Pera na Hindi Bitin, and the award-winning The Heart of Healing). This is his ninth book and his first work of fiction.
Initial ideas was like from Wimpy Kid covers since this is a fiction book and tackles about the basics but we ended up with a simple idea of typography.
The “semicolon” (;) is an international sign for mental health struggles or the importance of suicide prevention, which the main character, Eddie struggled with in the first part (spoiler alert!). We used it here as a symbolism and when paired with the title made to be like a smile, it forms a winking smiley, as if saying it is going to be alright, as God planned it to be.
![](https://cdn.myportfolio.com/52b6037a-875c-48a4-bd88-5bb4ecf6e50d/8813b303-a573-49ea-b4b3-8780bdeea5cb_rw_1920.jpg?h=668bd6d49bf4527b584e04fae55c46c6)
![](https://cdn.myportfolio.com/52b6037a-875c-48a4-bd88-5bb4ecf6e50d/28209971-fed6-40a6-8f8f-05088fc6daf5_rw_1920.jpg?h=5c6118f35857030d74081c866af3e9a8)
![](https://cdn.myportfolio.com/52b6037a-875c-48a4-bd88-5bb4ecf6e50d/fba05b3f-def1-4906-8ac6-4c5505e83d69_rw_1920.jpg?h=65e9fb27e9c9f25ab1a2310a3bc9e176)
![](https://cdn.myportfolio.com/52b6037a-875c-48a4-bd88-5bb4ecf6e50d/df87f467-12e1-4b74-881f-d8919e6a39f6_rw_1920.jpg?h=38c8510a9e32f5f77eca59a6703019f6)
![](https://cdn.myportfolio.com/52b6037a-875c-48a4-bd88-5bb4ecf6e50d/bfffb69d-2f96-437e-955e-eba014fa8550_rw_1920.jpg?h=b29be415ea95ed868ce209e6d11925a1)
![](https://cdn.myportfolio.com/52b6037a-875c-48a4-bd88-5bb4ecf6e50d/46e61923-dc76-4706-8c29-85d0fc382ad6_rw_1920.jpg?h=858af4565111aa96f12789c520409df2)
![](https://cdn.myportfolio.com/52b6037a-875c-48a4-bd88-5bb4ecf6e50d/6f659109-2d42-4e11-b9f5-baf456f20ed7_rw_1920.jpg?h=8e20de6bcad5b336c36be4386dae6e9b)